Mercury Marketing
2012
Advertising, Digital Art, Print Design
As the whole of the creative department at Mercury Print Productions, I have a lot of freedom when it comes to marketing pieces. Though a logo is in place, the brand standards are very loose, and one of Mercury's favorite marketing strategies is to "make it colorful!"
The first two pieces, the "Foot Campaign," are two ideas to be implemented in numerous ways, namely in trade shows and on t-shirts for employee pride. The company was also running the 2012 JPMorgan Chase Corporate Challenge and wanted to stand out from the crowd. The focus here lies in three intertwined concepts: Mercury's strong, moving feet, vibrant backgrounds, and slogans that remind employees and customers of the pride and efficiency in printing,
The second pieces are retractable banners that were used at various print trade shows in 2011 and are based on a more bare-bones concept. The goal here was to create something vintage and letterpress-esque, while still keeping a sleek, attention-grabbing look.
The first two pieces, the "Foot Campaign," are two ideas to be implemented in numerous ways, namely in trade shows and on t-shirts for employee pride. The company was also running the 2012 JPMorgan Chase Corporate Challenge and wanted to stand out from the crowd. The focus here lies in three intertwined concepts: Mercury's strong, moving feet, vibrant backgrounds, and slogans that remind employees and customers of the pride and efficiency in printing,
The second pieces are retractable banners that were used at various print trade shows in 2011 and are based on a more bare-bones concept. The goal here was to create something vintage and letterpress-esque, while still keeping a sleek, attention-grabbing look.
- As the whole of the creative department at Mercury Print Productions, I have a lot of freedom when it comes to marketing pieces. Though a logo is in place, the brand standards are very loose, and one of Mercury's favorite marketing strategies is to "make it colorful!"
The first two pieces, the "Foot Campaign," are two ideas to be implemented in numerous ways, namely in trade shows and on t-shirts for employee pride. The company was also running the 2012 JPMorgan Chase Corporate Challenge and wanted to stand out from the crowd. The focus here lies in three intertwined concepts: Mercury's strong, moving feet, vibrant backgrounds, and slogans that remind employees and customers of the pride and efficiency in printing,
The second pieces are retractable banners that were used at various print trade shows in 2011 and are based on a more bare-bones concept. The goal here was to create something vintage and letterpress-esque, while still keeping a sleek, attention-grabbing look. 
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Invitation for Ad Council of Rochester's 2012 event.Advertising, Art Direction, Graphic Design2012 -
As a lover of typography, I am always looking for ways to explore, create, and manipulate letter forms. The following are excerpts from my sketchbook of hand lettering experiments; this is a project I am constantly continuing to push and develop.Calligraphy, Drawing, Typography2012 -
"It's not an internship, it's a lifestyle." That's what the interns heard when we got our positions, and that's the motto that drove this campaign. At Partners + Napier, I was an art director, not just an intern. I had the privilege of working alongside ADDY award-winning creatives for this campaign. As the designer of these posters, I had to entice people to apply for the program while driving across the message: this isn't your average, course-credit co-op. This is an experience, and an unforgettable one.Marketing, Advertising, Design2011 -
A challenge of the ampersand.Calligraphy, Drawing, Typography2012 -
How do you teach high school students that calling someone "gay" is wrong? You shock them. You get on their level. STFU and WTF may stand for profanities, but that's the entire appeal. The aim of this campaign was to catch and keep the attention of teenagers, teaching them that being gay isn't a choice. It features posters and swag that a school could implement with ease and impact.Advertising, Graphic Design, Marketing2011 -
Garth Fagan is a legend: after winning a Tony Award for choreographing The Lion King on Broadway, his unique style of dance reinvented modern dance today. However, approaching his studio's 40th anniversary, he needed an update -- and a celebration. My goal was to give him a look and feel that represented his style, but not too literally. I used hand-drawn lettering and simple, jagged movement to mimic Fagan's unmistakeable choreography in posters, an invitation, and new branding. Though he decided against rebranding, the invitation was still used and this is is still a campaign I am incredibly proud of.Marketing, Branding, Advertising2011 -
Every year, the University at Buffalo hosts a free comedy show for all undergraduate students. During my senior year, we had a particularly impressive roster: the Daily Show team. As a graphic designer for Student Association, I had the privilege and challenge of designing for an event that happens annually. I needed to stand out, and I desperately wanted to avoid cliches. For the flyers, I chose a palette slightly off the traditional red, white, and blue, and highlighted the faces of our coming guests so they would be immediately recognizable. I reflected on this theme for the individualized backstage passes. Serious, but still playful -- just like their show.Advertising, Marketing, Graphic Design2011 -
Various logo designs.Advertising, Branding, Graphic Design2012